Volkswagen & Shark Week

Some people laugh at the motto, "Live every week like it's Shark Week." When you work at Discovery, that's less of a joke and more of a standard operating procedure. For their annual sponsorship of the biggest programming stunt in the sea, we needed an idea that would connect Volkswagen’s re-imagined Golf and the ocean’s most iconic creatures. Working together with VW’s agency, we decided to create a new theme song for sharks. This concept helped us lean into the theme of breaking down pre-concieved notions about these amazing creatures, and this exciting new car. I documented the collaboration between Shark Week veteran Luke Tipple and award-winning composer J. Ralph. The final piece was performed by the London Symphony Orchestra at Abbey Road Studios, where I didn't take a photo of myself walking across the street. Our content ran throughout Shark Week and helped magnify the conservation message of TV’s favorite summer stunt.