But I'm A Writer Anyway
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Geico

Copywriting for TV used during Geico’s cross-network sponsorship on Discovery.

Geico

One sponsor, nine networks, and three days to shoot it all. I wrote these spots for Geico’s cross-network sponsorship of Discovery’s nine domestic TV brands. The job required I utilize the style and format of Geico’s national campaign, and retrofit it for the various brand voices of the networks. I coordinated with brand leads and key stakeholders from within the company and with client and their agency. Our team worked to meet aggressive timelines while consistently updating the many cooks in this kitchen, and the result was an award-winning campaign.

Most importantly, craft services gave us lamb t-bone chops we could eat with our bare hands because our parents weren’t there to stop us. Dreams come true.