HGTV Home Giveaways

For over two decades, HGTV has built beautiful, state of the art homes and then… GIVEN THEM AWAY. The HGTV Home Giveaway Sweepstakes typically include three homes given away in sweepstakes throughout the year. I lead the marketing and branded partnership content for these homes during my time as a Creative Director at HGTV. For each home, my goal was to increase sweepstakes entries along with maintain and grow our advertising partnerships across well over 100 pieces creative deliverables. I brought fresh creative perspectives to each of these projects, helping to increase year over year entries for each home franchise, while also growing our advertiser base. Here is a small collection of my work on these homes.

For Dream Home 2024, we partnered with our colleagues at CNN to do a customized “live” throw during CNN’s New Years Eve coverage. Anderson Cooper tossed to this piece from his broadcast in Times Square.