Turn Up: Fight Hunger

After merging with Scripps, Discovery turned their attention to maximizing their impact through a corporate social initiative for the 2020 election cycle. I partnered with the corporate social responsibility department to build a 360 marketing campaign that would engage our massive viewership across more than a dozen networks. The initiative, called “Turn Up: Fight Hunger,” worked in partnership with No Kid Hungry to deliver linear PSAs, co-branded content, and digital media elements that helped raise awareness of childhood hunger in America. To date, we’ve helped deliver over ONE BILLION meals to needy kids, thanks to donations from viewers and corporate partners.